Instagram vs TikTok - Insta videos shorter than 15 minutes will be shared as reels
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Instagram vs TikTok - Insta videos shorter than 15 minutes will be shared as reels￼
Instagram is looking to provide users with a more immersive full-screen experience. To achieve this the company announced that any video shorter than 15 minutes will be released as a reel. This change will not affect any videos posted prior to the announcement.
Instagram announces change to videos
Instagram announced that it began testing the feature a few weeks ago. It also confirmed that permanent changes will be made in the coming weeks. The change is in line with Instagram's plan to provide users with an immersive experience.
Another change Instagram is also making is the integration of video and reel tags into user profile information. This will create a homepage for all videos in the app. Users with official accounts can discover their reels and other users can use the original audio from the reels Create your own reels.
Users with private accounts can only let their followers view their scrolls. If the user posts the reel and the account is public it can be remixed. However Instagram also offers users an opportunity to prevent people from remixing reels through their account settings.
Instagram is competing with TikTok
TikTok is currently the largest video sharing platform. Other social media giants including Meta have been trying to get a piece of the pie. Instagram has been hinting at simplifying video in the app to improve the user experience.
In 2021 Instagram head Adam Mosseri outlines Instagram's priorities for 2022. He said the company will double down on video and focus more on reels. The company is also evaluating integrating its video product around reels and supporting that he added.
Instagram further announced that it will introduce new ways for users to create and share reels. This involves having the "dual functionality of allowing users to record content and share reactions at the same time.
Another change to the reels is the "template" feature. This feature allows users to browse through different templates after turning on the Reels camera and selecting the template they want to use to create the reel. Users can upload photos and videos. first batch Released in June the template allows users to create reels using the audio and format of existing reels.
Instagram has also adopted blockchain technology web 3.0 and encryption. The company is currently rolling out a beta feature for non-fungible tokens (NFTs) on the platform. The company plans to allow users to display their own NFTs on their profiles.